Swiggy Instamart expands to 100 cities, adds 10-minute delivery in 32 new markets


Food delivery and quick-commerce major Swiggy Ltd on Monday (March 17) said its quick commerce platform Swiggy Instamart has expanded its quick commerce services to 100 cities across India, driven by rising demand in tier 2 and tier 3 markets.

In 2025 alone, the platform introduced its 10-minute delivery service in 32 new cities, including Raipur, Siliguri, Jodhpur, and Thanjavur. With this expansion, millions of new customers now have access to over 30,000 products, from groceries and daily essentials to electronics, smartphones, fashion, makeup, toys, and more — all delivered in 10 minutes.

With the cricket and festive seasons, Swiggy Instamart is expanding its dark store network by introducing ‘megapods.’ These megapods, ranging from 10,000 to 12,000 square feet in size, can house up to 50,000 stock-keeping units (SKUs), giving consumers access to three times the range of products available from a normal dark store.

Also Read: This fund manager explains why he exited Swiggy but remains bullish on Zomato

The expanded assortment opens up non-grocery categories but also enhances the grocery selection available on the platform. This includes a mix of FMCG and D2C brands, as well as local brands tailored to the unique preferences of customers in each city.

In Patna, for instance, customers can enjoy access to local favourites such as Sudha milk and Maharaja bread; similarly in Raipur, local brands such as Vachan and Bake’o’Fun are available on the platform.

Amitesh Jha, CEO of Swiggy Instamart said, “Over the past year, millions of Indians have turned to Swiggy Instamart for everything from groceries and essentials to festive and everyday needs. We have noted that there is significant traction for convenience-led retail much beyond Indian metros, as both consumer behaviour and the value-proposition of quick-commerce evolve in tandem.”

Also Read: IRCTC eyes stronger Swiggy, Zomato partnerships for meal bookings

Shares of Swiggy Ltd ended at ₹354.30, up by ₹1, or 0.28%, on the BSE.



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